Ellis and Friends began as a small and personal journey of a girl with an infinite love for clothing and fashion blogs. Always dreaming of outfits and sourcing inspirational looks that could be, Ellis decided to combine her two obsessions into one special place.
Three years down the track, Ellis and Friends is now an exclusive retailer to independent womens designer labels around the world and is based online only from a secluded studio in Auckland.
In 2016, Ellis launched with her own label 'Ellis Label'. These pieces are designed and released once or twice a month and are essentially pieces that she thinks are missing within the store and inside her personal wardrobe.
From inspiration through to the stages of sourcing, design and delivery, Ellis and Friends supports ethical ways of production and is made with love in their homeland, New Zealand.
Every individual piece is sourced and selected with fair trade and the everyday girl in mind. To suit the relaxed but busy lifestyle they enjoy, the garments are easy and effortless to take from day to night. Every style is carefully selected only in limited amounts and more importantly begins as a piece they love and want to share with their friends.
Building others wardrobes with the perfect balance of modern edge and bohemia is their aim. Their collections begin with a neutral colour palette, always in the most lush yet comfortable cuts and fabrics. Alongside these pieces sit the fresh and playful prints. Never too wild, each piece is transitional from season to season yet inspiring enough to suit your own style.